Wednesday, October 28, 2009

AT&T

I feel that the people who created this commercial aimed to create a false sense of emotions for the viewer. It is nearing the holiday season and there haven't been too many commercials geared towards that yet. It is impressive how they were able to fit all of this information and subliminal messages into a 30 second commercial. But, it's just like writing a short essay, they eliminated all of the BS in order to make the commercial concise and to the point. One aspect that really stood out to me was the fact that there was GPS capability on the phone. Not because I think it is 'cool' but because how the marketers used GPS to affect the viewer. And by this I mean, to all of the parents watching this commercial. It shows 2 young kids lost in NYC, and by the click of a button they were able to acquire turn by turn directions to their destination. Wouldn't you want your kids to have to feature on their phone in case they got lost? I know I would(but I dont really want kids).

No One's First, And You're Next

So here I am at Hofstra, and I am blogging. Writing makes me feel like...microwaving some popcorn. I think I'll go do that. Popcorn is delicious. I love the foamy texture when I bite down, and that euphoric smell that emanates throughout the room. It's almost magical, but not if there is too much butter, too much butter is gross. My favorite thing about popcorn is popping it. It's fun trying to time it correctly, so that most of the kernels pop but none of the popcorn burns. It sucks when it burns. You know, making popcorn is a lot like writing. You need to start off with an idea(bag of popcorn), develop your idea(microwave the bag), and then write it when you are done(eat the popcorn). When I eat popcorn I feel happy, and confident that I can finish the bag. Sometimes I feel the same way about writing, but other times I just feel like I'm eating burnt popcorn. I guess it depends on what I am writing about. If I'm intrigued by a topic then I can usually write about it fairly easily. However, if I'm not at all interested in the topic, then I will hit a huge writer's block. Writer's blocks are killers, especially when you don't know what you are writing about to begin with! When I get them I usually just pop a bottle and start drinking(water that is), or I just decide not to write at all. But, when I do write, I write like I'm microwaving popcorn. I choose the right topic(not too buttery), and I carefully write each sentence making sure not to overcook it so it doesn't sound ashy. So here I am at Hofstra, and I'm blogging. Writing makes me feel like creating something that everyone else wants to read. After all, who wants to eat buttery burnt popcorn?