Wednesday, October 28, 2009
AT&T
I feel that the people who created this commercial aimed to create a false sense of emotions for the viewer. It is nearing the holiday season and there haven't been too many commercials geared towards that yet. It is impressive how they were able to fit all of this information and subliminal messages into a 30 second commercial. But, it's just like writing a short essay, they eliminated all of the BS in order to make the commercial concise and to the point. One aspect that really stood out to me was the fact that there was GPS capability on the phone. Not because I think it is 'cool' but because how the marketers used GPS to affect the viewer. And by this I mean, to all of the parents watching this commercial. It shows 2 young kids lost in NYC, and by the click of a button they were able to acquire turn by turn directions to their destination. Wouldn't you want your kids to have to feature on their phone in case they got lost? I know I would(but I dont really want kids).
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Do you really think that this commercial was geared toward parents buying it for their kids? After I viewed the video I was under the impression that the message was meant for parents to buy for themselves. I feel like in the realm of technology a lot of parent-aged people feel like they are children because they don't know about smartphones and that sort of thing, so they would relate to the imagine of children being lost. Also the setting is definitely not a setting that would attract children, it is a big scary adult city that reeks of enterprise and working. I do agree though that it is amazing how much persuasion that AT&T managed to impart in a 30 second commercial.
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